Because underwear comes into direct contact with the skin, fabric quality is paramount. By 2025, consumer expectations are no longer limited to style; comfort, skin-friendly construction, longevity, and sustainability are now among the key criteria. For retailers and brands, especially those purchasing wholesale, fabric selection has become a strategic decision that directly impacts the product's success.

Modal is undoubtedly one of this year's most prominent fabrics. This natural fiber, derived from the beech tree, has become a favorite among consumers for its exceptional softness and breathability. Modal offers an effective solution to sweating because it absorbs up to 50% more moisture than cotton, making it a must-have for summer underwear collections.

Cotton remains one of the most preferred natural fabrics. However, in 2025, cotton is often blended with synthetic fibers like elastane . This allows the garment to maintain its shape and gain flexibility. Highly elastic cotton-elastane blends provide maximum comfort and a snug fit in underwear.

In the premium segment, micromodal is attracting attention. A thinner, more luxurious version of classic modal, its lightness and silky texture make it frequently used in collections targeting upscale consumers. Its environmentally friendly production process also makes it a favorite among sustainable fashion brands.

Another fabric trending in 2025 is bamboo fiber . Bamboo fabrics, with their antibacterial properties and breathability, are especially recommended for sensitive skin. They're also biodegradable, making them an environmentally friendly alternative.

Another fabric group that has been on the rise in recent years is sustainable options like recycled polyester and eco-viscose . Global trends in the fashion industry to reduce carbon footprints have increased the popularity of these fabrics. These materials offer both a high-quality look and support environmentally friendly production approaches.

In wholesale lingerie, fabric selection impacts not only product quality but also brand image and customer loyalty. In 2025, brands that capture trends and offer the right products in the right fabrics will stand out in the market.

In lingerie, not only the design but also the fabric's story is becoming increasingly important. Lingerie made from natural, healthy, and sustainable fabrics has become more than just a choice for customers; it's a symbol of lifestyle.